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Paid Media & Performance Marketing Consulting
Fractional Head of Paid Media & Performance Marketing Consulting
If your business is investing in paid advertising but not seeing consistent growth, the problem is rarely the platform itself. More often, the issue lies in the strategy, campaign structure, optimisation process, and how paid media aligns with your wider business goals.
We work with businesses and agencies as a Fractional Head of Paid Media and Performance Marketing Consultants, providing senior-level expertise to help companies build scalable acquisition systems across platforms such as Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads.
With over 14 years of experience in digital marketing, I have worked across agency, in-house, and consultancy environments, supporting startups, scale-ups, and established companies across South Africa, Europe, the Nordics, the UK, and the United States.
Whether you need help scaling paid acquisition, improving campaign performance, or bringing strategic leadership to your marketing efforts, my role is to help businesses implement data-driven marketing that drive predictable, sustainable growth.
At Dot Ads Digital, our business is growing yours.
Strategic Paid Media That Drives Real Business Growth
No vanity metrics. No marketing theatre. Just clear strategy, disciplined testing, and paid media strategies and campaigns built to deliver consistent return on investment and long-term business growth.
Many companies need senior paid media expertise but are not ready to hire a full-time Head of Performance or Head of Paid Media.
This is where a Fractional Paid Media Lead becomes valuable.
In this role we work alongside internal teams, agencies and leadership to:
Own paid acquisition strategy
Guide campaign structure and testing
Improve reporting and attribution
Align paid media with business growth goals
Identify scaling opportunities
This approach gives businesses senior marketing leadership without the cost of a full-time hire.
Over the past decade I have supported brands across technology, e-commerce, consumer brands, fintech and B2B services.
This includes working either for or with companies such as:
Tencent (JOOX Music, WeChat Apps, PUBG Mobile) (ZA & CHN)
Cardova Productions (ZA)
RED Marketing (ZA & UK)
The Sun Exchange (ZA & UK)
Bravecto South Africa (ZA)
KWV & Wild Africa Cream (ZA)
Your Digital Assembly (ZA & Nordics)
Marine Accounts (UK)
Mortgages For Yacht Crew (UK)
Bangers & Mash Agency (ZA & USA)
Coffee Creative Studios Agency (SA)
180 Lounger Cape Town (SA)
URBTEC (ZA)
WiruLink (SA)
Alongside various startups and scale-ups across South Africa and Europe.
Beyond campaign management, we work with companies to improve the entire acquisition funnel.
This includes:
Conversion Rate Optimisation (CRO)
Landing page optimisation
Funnel analysis
Marketing analytics and reporting
Attribution modelling
Creative testing frameworks
Paid media performs best when it works together with product, UX, and conversion strategy, not in isolation.
We help businesses design and implement full-funnel paid media and content strategies that attract the right audiences, convert them efficiently, and scale profitably.
This includes:
Paid Media Strategy & Channel Planning
Campaign Architecture & Account Restructuring
Audience Segmentation & Targeting Strategy
Creative Direction & Ad Messaging
Conversion Tracking & Analytics Setup
Testing Frameworks & Experimentation
Performance Optimisation & Scaling
The result is a paid media system designed for consistent acquisition and long-term growth.
I specialise in multi-channel paid media strategies across the most effective performance platforms.
Meta Ads (Facebook & Instagram)
Campaign strategy, audience testing, creative optimisation and full funnel conversion campaigns.
Google Ads
Search, Display, YouTube and Performance Max campaigns focused on high-intent acquisition and lead generation.
LinkedIn Ads
B2B lead generation, demand generation and high-value audience targeting.
TikTok Ads
Creative-led acquisition campaigns focused on scalable performance and engagement.
By combining these channels strategically, we create multi-touch acquisition funnels that reach potential customers at the right stage of their buying journey.
If you’re investing in paid advertising but not seeing predictable growth, the issue is usually strategy and structure, not budget.
Through paid media consulting and fractional leadership, I help businesses turn advertising spend into consistent, measurable growth.
WITH KNOWLEDGE HEART & PASSION
Brands we have worked with
B2B Client Recommendation
``Sun Exchange worked with Dot Ads for over 2 years. During that time the team oversaw and ran all the acquisition and brand advertising that contributed to the exponential growth of the company. I highly recommend their professional service, as they have a good command over PPC, Social media marketing, and overall marketing strategies.``
- Ben Vink, Sun Exchange